Inspirational Friends - Alistair Horscroft


When I heard that Alistair, founder of The Mind Academy in Noosa, was coming to New Zealand I knew I had to get an interview.

Isabel Fenwick, one of our former 'Inspirational Friends' attended The Mind Academy in 2013 and said it completely changed her life. She says Alistair is a triple threat with a deep understanding of all things mental, physical and financial.

This, coupled with his appearance in the 2014 Noosa TED talk event, made me more than a little curious to learn about him, and the way he lives his live day to day.

I was also very excited to hear that this trip to New Zealand isn't just a recreational one and that he will be running a 4 day 'Coaching For Success' training program. But more on that below!

Thanks Al!

- Where are you based?

I am based in Noosa, Australia, originally from the UK. I have been in Australia 10 years.

- Current occupation/what do you do?

I create and run companies in the personal development, psychology and health fields. I also moonlight as a coach and business consultant, write books and create products. Now and again I do some T.V presenting, run seminars and do the speaking circuit.

Currently in business my focus is setting up The Australian College Of Modern Psychology and taking one of my other companies, The Mind Academy to a new level, I’m also setting up a business coach training company.

On the personal coaching and consulting side I am currently working with a premier league football player, champion tri-athlete and although I understand it might sound like a total wank, a bonified billionaire which is an interesting experience to say the least !

I’m also coaching a couple of small businesses to ‘go big’, one which is particularly exciting is a coconut yogurt and fermented foods business, which is great as I love both !

- For everyone that doesn’t know you, tell us about yourself.

Mmmm… without any doubt, my best feature is my 9 year old daughter, Ella. Although I simply cannot believe that I have reached a stage/age in life where I have  a 9 year old daughter, I love being a dad (or papa, as she calls me) more than anything.

I love the creative life: music, art, architecture, cinema. My favorite thing to do is long lunches and dinners with friends and then getting the music instruments out and having a jam. I love comedy, my hero is Louis CK.

My C.V is perhaps more exciting, but not who I am on a daily basis anymore, but obviously a foundation for who I am today. I was taught to meditate at age 4 and went to a ‘progressive’ education school in London from age 8 where we meditated, studied Sanskrit, philosophy and other left of field things everyday while also doing military style discipline and exercise.

Interesting mix, I had a great time as I had wonderful friends and loved sport, exercise and philosophy. Others did not fare so well and took it hard, but for me it was a good thing. I left school at 16 but went back and studied hard from age 22 after travelling the world and got lot’s of ‘official’ qualifications and a degree.

- Give us a small insight into your daily routine.  

I’m up early, 5.30 /6 a.m

I immediately take ‘CILTEP’ an artichoke, Forskohlii, L-Phenylanine and L-Carnitine Stack for brain function and focus as well as a high grade glutathione for liver and anti-oxidant.

Then downstairs for my bullet proof coffee (best grade, single origin, organic coffee from Himilayas, grass fed butter and MCT) check out (no, I’m not affiliated, and don’t use his stuff, but got the idea from him and always like to pay great ideas forward…

Go for run, surf or hit the gym. When I exercise I lift heavy and run fast, so it’s sprints, HIIT (high intensity interval training) and heavy weights which I normally superset. Never train hard for longer than 30 - 40 minutes in one go.

If I surf it is for fun, so I take my time.

Eat Paleo style breaky, eggs, meat, fish, avo, that kind of thing and take my supps: Tumeric, Oxaloacetate (anti-aging), high quality multi, udo’s oil etc.

First phone coaching client about 8.30 a.m.

Office work during morning (or if I’m running seminars then do that).

Lunch is normally salad, chicken some healthy carb item a piece of fish or tuna.

More work, building businesses, computer calls etc.

Finish work around 4 and then go for surf, gym or do Guided Chaos (incredible martial art from Bronx N.Y. I’ve been a martial artist since age 7 and have pretty much done them all including full contact MMA, Wing Chun Escrima, Judo, Karate, Kick Boxing blah blah,  but Guided Chaos in my opinion is hands down the way to go if you want true real world self defense and skill development. Check out - great guys, I will do anything to spread the word for them…

What I do in the evening depends on mood or cycle I’m in.

Relaxed cycle I will do preservative free red wine, dinner out (always paleo based) hang with mates, cinema, live music and Jack Daniels.

If I’m in more of a health cycle, then it’s Paleo dinner, make some raw desserts, do some self education, watch something I can learn from and finish night with water and whey before bed.

Normally in bed around 11pm.

- What is the philosophy you live by? 

I’m a Big believer in the golden rule (do undo others that you wish done to self) and I love the Betty Stanley quote (often believed to be Emersons) - To have helped another breathe easier in this life is to have succeeded – It is the motto of my business life.

But, I think leading a life as cliché free as possible, it is the best life. If I find myself living a cliché, I feel I’m being a sheep and do my best to address the situation as quickly as possible.

I find deceit and false humility hard to tolerate. People who use charities to build their business, knowing that the charity money goes to admin, is a tax dodge, a bid for some ‘look what a good person I am attention’ or is just an easy way to get sales is something that irks me.

Give to charity on the quiet or if you have to at least be like that TOM’s shoe dude who admits it makes him money and is transparent about it.

At the end of the day, and I know it might sound a little cheesy,  but I really feel that trying to be a lovely, genuine, good natured, easy going, happy person is the goal.

Basic Philosophies:

Food:  Eat Paleo style savoury and raw deserts / sweets

Exercise: Lift heavy, run fast

Body: Build the best one your genetics will allow

Love: Seek open, generous hearts and be one in return.

Money: Live abundantly simple, but make as much as you can so you can always do what you both need and want to do.

Life: Live like you are not coming back.

- What sparked your interest in health?

At my school we ate the diet of the ancient Essenes (bread, cheese, honey, dates, yogurt, salad) and my mum was an early crusader of health and alternative medicine in the 70’s and 80’s.

However I do believe that most of the old school health approaches are based on poor science. I love that we can know measure health so we can actually see what works and doesn’t.

- Your top three tips to achieving optimal health and happiness?

1. Measure results, approaches, methods where ever you can.  Measurable results lead to measurable outcomes in health, wealth and success.

2. Don’t listen to opinions, only ever be interested in experiences. An opinion is knowledge without experience, I have no time for them. Tell me, or show me your experience and I’m all ears.

3. Our happiness levels tend to be based on our previous 12 weeks. I understand that 1 year and 5 years goals can be useful, but focus more on the extraordinary things you can do in 12 weeks and get happy.

(Bonus 4th – the incredibly successful people I have been lucky enough to work with, coach and learn from all have one thing in common. Intensity. They are all able to work for periods of time with extraordinary intensity. Develop this habit in yourself).

Can you tell me about the event in Auckland in August?

Sure thing ! thanks for letting me talk about it.

For the first time in NZ, August 14th – 17th I will be running the 4 day Coaching For Success certification training. Really excited to deliver it. You will be able to get membership with The Association Of Coaching, start a new career or add a new modality to what you do. You will be able to take what you learn into your business, level up your team or managers and perhaps most importantly make amazing changes in your own life.

This course is for everyone, I promise you will be blown away with what you learn and how it can transform your life, your families, your clients and your business.

You can watch a brief video and download the brochure here.

Where can we find you?

Libby X